In the heart of Brooklyn’s Greenpoint neighborhood lies 100 Sutton Studios, a cutting-edge video and photography studio that has rapidly become a cornerstone in New York’s vibrant audiovisual scene. Founded in 2021 by a team of international entrepreneurs including Brais Revalderia, María Fernanda Ordoñez Morla, Serge Hoyda, and Toni Comas, the studio represents a new era in creative innovation and collaborative artistry.
The story of the studio’s inception is also the tale of its unique technological offerings, community engagement, and role in redefining the standards of the audiovisual industry. It’s about filmmaking, art, but it’s also about entrepreneurship.
The Genesis of Ingenuity
Co-founder Brais Revalderia says that the arc of 100 Sutton Studios is really about the power of entrepreneurship in the modern age. “We started this studio in 2021, which was a year marked by global uncertainty,” Brais shares. “We were facing major challenges – everyone was – due to the pandemic and also the highly competitive nature of New York City’s business landscape. It was a bold venture. We didn’t have external backing. But we manage to transform an industrial space into a state-of-the-art studio.”
This is what laid the groundwork for what would become a transformative force in the audiovisual industry. Entrepreneurship in the film industry involves blending creative vision with strategic business acumen to produce innovative cinematic experiences that captivate audiences and navigate the complexities of the ever-evolving entertainment landscape. And that is exactly what the 100 Sutton Studios team set out to do.
Technological Prowess
Central to the studio’s success is its advanced technological infrastructure. 100 Sutton Studios is equipped with a cutting-edge green screen and is on the cusp of launching its first XR (Extended Reality) virtual production facility. This technology, famously used in productions like “The Mandalorian,” allows for the integration of real-world actors and objects into virtual environments in real-time. Such capabilities offer unparalleled flexibility and creativity and allow filmmakers and content creators to explore new dimensions in storytelling.
The XR technology employed at 100 Sutton Studios utilizes a combination of LED screens and tracking cameras. This setup enables the creation of dynamic backgrounds and settings while capturing live performances, blurring the lines between physical and digital realms. This technology serves to enhance the visual experience and significantly streamlines the production process. This reduces the need for extensive post-production work.
Community Engagement and Diversity
Brais shares that the studio’s success isn’t all about tech. 100 Sutton Studios has also established itself as a pillar of the local artistic community. The studio hosts a range of events, from photography exhibitions to film screenings, fostering a vibrant cultural hub. It has become a platform for emerging markets and has organized events specifically for Spanish companies, with a strong commitment to diversity and inclusivity.
The studio maintains multiple initiatives to promote audiovisual works by local artists of Hispanic-American origin. This dedication to amplifying marginalized voices and commitment to diversity extends to the artists it supports, and also to the content it helps create, offering a wide range of perspectives and stories.
High-Profile Talent and High Standards
100 Sutton Studios’ novel approach and reputation for quality have attracted a plethora of high-profile clients and celebrities. Names like Lil Nas, Nelly Furtado, Helena Christensen, Junior Choi, Kathy Najimy, and Carly Lloyd, along with brands such as Nike, Reebok, Discovery Channel, Complex, Warner Music, HBO, and ESPN, have all utilized the studio’s facilities. This roster certainly attests to the studio’s top-tier services, as well as its growing reputation as a center for creative excellence.
But according to Brais and his team, it’s not all about fancy tech or celebrity names. “We set out to redefine what a modern audiovisual studio can be,” he affirms. “This is where technology meets art. Where community engagement is just as important as client services. It’s where diversity in storytelling is actively pursued. Breakthrough tech like XR virtual production is just one component, as is maintaining a strong community focus. And this is what is setting a new benchmark in the industry.”
Looking to the Future
As 100 Sutton Studios continues to grow, its vision for the future includes further technological advancements and expansions. The studio plans to stay at the forefront of audiovisual technology, continuously updating its equipment and exploring new techniques such as virtual reality (VR) and augmented reality (AR). This will help 100 Sutton Studios to remain a key player as film and media production continue to upgrade and evolve.
For Brais and his team, it all comes back to the story. Creativity, art, collaboration, community – these are all pieces of that puzzle. 100 Sutton Studios is a leader in New York City’s vibrant audiovisual scene, boasting advanced facilities and the ability to attract top-tier talent; but the story is still paramount, and the success of the studio is a thrilling tale of the power of modern entrepreneurship – taking a chance and making dreams come true.
