Friday, February 23, 2024

Changing the Game: How is Redefining the Supplement Business


An Interview with Founder & CEO Trevor Nolan Bower

The market is saturated with fitness brands and supplement stores. Standing out requires innovation, dedication, and a genuine commitment to customer service., under the leadership of Trevor Nolan Bower, is doing just that. Bower has some detailed insights about the how and why of his company’s success – and how his team is revolutionizing the supplement business and being recognized for their efforts.

Question: Trevor, can you give us a brief overview of’s journey so far?

Trevor Nolan Bower: Absolutely. We began our journey about eight years ago with one retail store in Central PA. Our vision was straightforward – to sell top-notch vitamins and supplements. As we grew, at one point expanding to five locations, we realized the value of centralizing our resources. Today, with one central store and a strong online presence, we focus on ensuring every customer feels taken care of and more than satisfied.

Q: What sets apart in such a competitive market?

Bower: Two words: authenticity and service. Unlike many in the industry, we don’t just sell supplements; we use them ourselves. This personal experience enables us to stand behind every product with confidence. Combine that with our top-tier customer service – from shipping perks to personalized follow-ups after every order – and you get a business model that prioritizes the customer in every possible way.

Q: The industry recognition you’re receiving is notable. To what do you attribute this success?

Trevor: I believe it’s a culmination of our unwavering dedication to our customers and our willingness to evolve. We were proud to maintain a small, local brand essence even as our national reputation grew. This recognition is a testament to our team’s dedication and our commitment to reshaping industry norms.

Q: Speaking of changing the industry norms, can you dive deeper into how is doing that?

Bower: Certainly. First, we emphasize transparency and education. It’s not about pushing products; it’s about guiding our customers to what’s best for them. Then there’s our post-purchase care. We don’t view a sale as the end of our interaction. From including free samples in online orders to personally reaching out to ensure customer satisfaction, we’re changing the post-sale narrative.

Q: Your personalized approach to customer service is garnering a lot of attention. Can you tell us more about this?

Bower: At the heart of is a belief that every customer deserves more than a transactional experience. When a customer receives a follow-up email from me or any team member, it’s genuine. We want to know how they’re finding the products, if they have any concerns, or if there’s anything else we can assist with. This relationship-building is crucial. It’s not just about ensuring they return to us, but about truly caring for their well-being and satisfaction.

Q: What’s on the horizon for Any exciting news you can share?

Bower: Oh, there’s plenty in store! We’re thrilled to share that we’ll soon be featured in Muscle & Fitness as a Top 5 Nutrition Company of 2023. We have new product launches coming up, like the Godly Amino with three flavors and the second flavor of Godly Pre – Tropic Thunder. And, of course, there’s the big Centurion Labz rebranding, which we’re incredibly excited about.

Q: Lastly, what message would you like to convey to those new to and even to your loyal customer base?

Bower: To our potential new customers, give us a chance, and we promise you a shopping experience unlike any other. To our loyal patrons, thank you. Your trust and feedback have been pivotal in shaping We remain committed to offering you unparalleled service and top-of-the-line products, continually striving to exceed expectations.

The nutritional supplements industry is growing and evolving rapidly. is a company guided by visionary leadership and a team with a can-do attitude – and as such, the brand is a shining example of what’s possible when you choose to prioritize customer well-being over sheer profit. The team is winning accolades due to their firm commitment to authenticity, top-notch service, and industry innovation – and this dedication is also cementing their place as a trusted name in the supplement sector.

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