Monday, April 22, 2024

Eliot Popkin, ERC Senior Director, Offering Help to Businesses Currently Struggling with Growth


Eliot Popkin is a seasoned business development coach and recent ERC Senior Director. In the past few years, he has actively worked to help businesses obtain a tax credit if they experienced challenges from the pandemic. Amidst the economic struggles we all faced from the pandemic and other various events, many companies are experiencing setbacks in growth. Popkin has made it a goal to help as many businesses as he can to qualify for the ERC tax credit before it is no longer offered. 

Popkin has recently adopted a mission to build a brand new business to a $1 million valuation in 90 days–after three months of ups and downs, he is excited to share their $4.05 million valuation, far exceeding the goal set. 

With his career as a business development coach, Popkin’s target audience is any business who has struggled with seeing growth in both client base and income. “On average, clients grow their income by 50% within 12 months,” says Popkin. “That’s one reason I was inspired to focus my professional career around helping other businesses grow, and now, I want to help business owners qualify for the ERC tax credits.”

Through his business coaching, Popkin has cultivated a roadmap to enforce growth for any business who hopes to grow their business in a timely manner. In the 22 years he has dedicated to this career, he has helped over 4,600 small business owners generate a combined income of over $150 million dollars. “The 10 pillars I review with my clients revolve around the ideas to Pause and Pivot,” says Popkin. “As an entrepreneur, there will absolutely be challenges, sometimes daily. The more we are able to stay present in the moment and fix one challenge after another, that’s when I think we start to shine as a business owner. For me, being successful simply means showing up. Your past does not have to dictate your future, especially in light of these trying times that impacted everyone in one way or another.

We have revamped our website to offer both 1-on-1 and group coaching so I can help as many business owners as possible. I think that collaborating with other growing companies is a helpful practice for any business owner, and there is a lot to be learned from one another no matter the product, mission or goal.”

As an ERC Senior Director, Popkin has partnered with well-seasoned CPA firm Abedian & Totlian that has over 40 years of experience. Together with his team of collaborative professionals, Popkin was able to help over 1,100 businesses qualify for the ERC tax credits with an average of $200,000 each. With the ERC tax credit only promised as an option for the next year or two, Popkin has made it his goal to help as many businesses qualify for the benefits before it is no longer offered. 

Popkin’s main target audience is clients with 2-500 W2 employees who have struggled significantly during the pandemic. The goal is to help companies who show the most potential for growth, yet have faced great challenges due to unforeseen circumstances. “We’re so grateful to be able to help as many businesses as we can, and we hope to continue offering our experience and advice to those that may benefit from it most.”

For more information regarding business development visit  and for ERC visit  or contact:

Eliot Popkin, Business Coach and ERC Senior Director 


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