Sunday, April 21, 2024

Unveiling the New Kicking It ATX: Revamped Website and Engaging Content


Austin, TX – Kicking It ATX, an Austin-based Black-owned sneaker retailer, is gearing up to launch its revamped website. The update will offer an enhanced user experience and a host of engaging content for the brand’s loyal community of sneaker enthusiasts. 

With plans for weekly YouTube content and the launch of an exciting new podcast, Kicking It ATX aims to connect with its target audience on a deeper level and foster a vibrant community of sneaker lovers. The company’s updated website is designed by Studio Well Made, owned by the designer P. Sheff.

The team at Kicking It ATX seeks to provide an exceptional experience for their customers. Building on the success of the brand’s brick-and-mortar store, the company’s leadership recognized the need to expand their online presence to reach a wider audience and create a seamless shopping experience. The revamped website is a testament to the company’s commitment to continuously evolve and meet the needs of sneaker enthusiasts in the digital age.

The new website has been meticulously designed to offer a user-friendly interface that is both visually appealing and easy to navigate. Customers will find an extensive collection of limited sneakers and apparel, curated with a discerning eye for quality and style. The intuitive search and filtering options will make it easier for customers to find their desired products and make their purchases with confidence.

However, the revamped website is not just about the shopping experience. Kicking It ATX aims to create a platform where sneakerheads can connect, share their passion, and stay up-to-date with the latest trends and releases. That’s where the exciting new content initiatives come into play.

Starting soon, Kicking It ATX will be launching weekly YouTube content, providing a behind-the-scenes look at the sneaker industry, showcasing the hottest releases, and featuring interviews with influential figures in the sneaker community. Sneakerheads can look forward to informative and entertaining videos that celebrate their shared love for footwear.

Founder and CEO Dr. Greg Grovey and his team have been hard at work preparing for the launch of their new podcast, which Dr. Grovey seeks to make a must-listen for sneaker enthusiasts and fashion aficionados alike.

“We’re excited to delve into various aspects of sneaker culture, with discussions on design, collaborations, trends, and the stories behind iconic sneakers,” says Dr. Grovey. “Our listeners can expect insightful conversations with industry experts, athletes, and influential personalities, offering a deeper understanding of the sneaker world and its impact on pop culture.”

By venturing into the realm of engaging content, Kicking It ATX seeks to go beyond the transactional nature of retail and foster a sense of community among its customers. Sneaker enthusiasts will have a platform where they can share their thoughts, connect with like-minded individuals, and gain inspiration from the rich tapestry of sneaker culture.

Dr. Grovey emphasizes the importance of creating a vibrant community around Kicking It ATX. “We don’t just sell sneakers; we create experiences,” he says. “Our goal is to bring people together, to ignite conversations and connections, and to celebrate the culture that unites us all.”

With the launch of the revamped website and the introduction of engaging content, Kicking It ATX hopes to solidify its position as a hub for sneaker enthusiasts in Austin and beyond. They hope to connect with a broader audience, nurture their existing community, and inspire a new generation of sneaker lovers by embracing the digital space.

Founder Dr. Grovey’s recent achievement of completing his doctoral degree in business administration further strengthens his expertise as he leads Kicking It ATX to further growth. The brand has signed several notable athletes to NIL deals, including eight HBCU athletes.

With plans to open a second location in the fourth quarter of the year, Kicking It ATX aims to broaden its audience and serve a larger community of sneaker enthusiasts. Their goal is to double their market footprint within the next five years, solidifying their position in the sneaker retail industry. As they expand, Kicking It ATX remains dedicated to providing exceptional experiences. Sneakerheads can look forward to more new developments as the brand continues to grow.

About Kicking It ATX

Kicking It ATX is a minority-owned retail sneaker store based in Austin, Texas. The company’s brick and mortar location offers customers and sneaker lovers a bar and lounge where they can socialize. The brand’s website offers a variety of sneakers and apparel.


Contact Dr. Greg Grovey at 

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