Jason Binn is the CEO and founder of the luxury lifestyle magazine, DuJour. Binn is a publishing industry insider, having previously worked at publications such as Ocean Drive and Niche Media, and has demonstrated his ability to adapt to changes in the editorial market over the years.
Since its launch in 2012, DuJour has been acclaimed as one of the most luxurious and coveted publications in the industry, attracting an influential and sophisticated audience worldwide. The magazine offers a wide range of content, including everything from fashion and beauty to travel and gastronomy, with exclusive coverage of high society events and celebrities.
Binn’s strategy for leading DuJour has been a combination of quality and adaptability. He understands the importance of offering exclusive and high-quality content to his readers, while also ensuring that the magazine stays up-to-date with changing trends in the editorial and media industry.
One of the keys to DuJour’s success has been its ability to collaborate with luxury brands and industry partners. Binn has established strong relationships with major sponsors and has used his expertise in marketing and advertising to create unique partnership opportunities for his clients.
Another factor that has contributed to DuJour’s success is its online presence. The magazine has a well-designed and user-friendly website that offers exclusive content, interviews, and real-time event coverage. The magazine has also expanded its presence on social media, using platforms such as Instagram and Twitter to engage with its audience and share exclusive content.
In summary, Jason Binn has successfully led DuJour through his focus on quality, adaptability, and collaborations. His experience in the publishing industry and his ability to adapt to changes in the market have allowed the magazine to continue its success as one of the most luxurious and coveted publications in the industry.
