As companies grapple with changing societal and global market evolutions and strains, digital transformation is more important than ever, says Yasaman Javadi, an international marketing authority who has consulted leading companies from Iran to Australia.
“Digital transformation is a continually evolving method of elevating and expanding your business, doing it right is the key to surviving and expanding,” said Javadi. “You must first begin with an audit and analysis so that you are understanding the condition of your company in the changing markets.”
According to Grand View Research, a global consultancy and research firm, the U.K. digital transformation market valued stands at USD 24.90 billion in 2021. Digital transformation in the U.K. is projected to expand at a compound annual growth rate (CAGR) of 22.2% from 2022 to 2030. The report outlined significant indicators like social media expanding with a CGR of 24%, host segment at 25.7%, small and medium enterprise at 23.7%, and retail at 22.3%.
“We want to look at channels, activities, everything on the website from SEO to content and promotions,” added Javadi. “From there we move to internal dynamics like leadership, skills and company culture. Company culture is a key driver of market authority.”
The U.K. House of Commons Committee of Public Accounts issued a report that revealed the breakdown in public sector digital transformation and how it is failing citizens, taxpayers and public servants alike.
Their findings revealed that the National Audit Office discovered only small proportion of permanent secretaries and other senior officials have first-hand experience of digital change. Additionally, many of the government systems date back to the 1970s, leaving new systems being built on top of existing systems with complex dependencies.
The Parliamentary Secretary for the Cabinet Office Heather Wheeler MP introduced the 2022 to 2025 Roadmap for Digital and Data, setting out the bold ambitions to transform digital public services, deliver world-class digital technology and attract the best digital talent. This, like other reports, shows the goals and sound intentions of expanding digital transformation in the U.K., but it will take more than commitment.
“If the United Kingdom wants to be competitive in the global marketplace and have standing in the future, the private and public sectors must implement future-focused strategies and utilize expertise that can empower the viability of the nation as we experience the Great Reset,” advised Javadi.
China, Saudi Arabia, Russia… all outpace the United Kingdom in their digital transformation efforts. The World Economic Forum released their Global Competitiveness Report that analyzes “140 countries along mindset and ecosystem dimensions as well as the absolute, accumulated change in ranks between 2018 and 2020.”
“When you have a better picture of the reality of your company by doing a thorough audit and analysis, you can have a better strategy. Your business goals, objectives, vision and sustainability becomes sharper, more precise,” said Javadi. “Once you get through these steps you can start understanding customer persona and how you stack against your competition.”
Javadi’s leadership in marketing across sectors, and other efforts through her career, have taught her that process is everything, from defining processes to ensuring unnecessary bureaucracy is eliminated so that people have space to innovate and problem solve.
Alignment in marketing and sales, governance and executions is paramount to being able to set the stage for analytics, automations, customer management and other necessities like artificial intelligence and security. These inputs, Javadi says, are what makes the strategy development intuitive and powerful.
“These steps flow, you need them to be precise and intentional so that your key performance indicators are not simply vanity metrics, but highly valuable data. That is how you can forge expansion of your business and sustain and grow with optimization and continuous improvement,” said Javadi.
The post U.K digital crisis amid the Great Reset: Yasaman Javadi International marketing authority explains how the U.K. is in a digital crisis and how digital transformation is pivotal to future appeared first on ABC News Now.
