Our shopping habits have taken a dramatic shift during the coronavirus pandemic. While we all navigate the everyday challenges, shoppers seek convenience and comfort when making their buying decision. Instead, as times progressively become less unstable, we must evaluate what latest changes may become more permanent. One of those shifts is the change in consumer behavior.
It is no secret that as many stores have closed their doors for the time being and consumers try to diminish risk by staying in their houses, more shoppers have moved to online shopping to find the goods they need and want.
It is easy to say that consumer behavior has changed since the pandemic. However, as we are still going through COVID-19, it has continued to disrupt businesses and industries worldwide. As a result, most shopper industries find themselves working in an uncharted arena. Along with travel restrictions, pervasive health concerns and local movement restrictions, the industry is face to face with the fastest and greatest change in buying behavior ever.
Shoppers’ adoption of online shopping has consistently increased over this period. While it’s a massive rise, factors like convenient shopping online, technology improvement and experience are key factors that play a massive role in converting any business into a huge success. Looking at the abrupt change in the customer purchasing actions, Jooli will prove to be a revolution in social commerce.
The pandemic has affected shoppers’ buying behavior and the financial stability of many businesses. Considering these details, Jooli is a platform that helps consumers find unique and the best products from small and medium-sized merchants and vice-versa. Additionally, we help merchants to find the right audience and a chance to promote their brand and outstanding products. Jooli helps in generating traffic for the merchant’s website. Shoppers can have one-to-one interaction with the merchants and customize their orders as required.
Jooli has introduced a completely new shopping experience for the customers. Video content is a hot topic, and many other countries have already pioneered the art of social commerce. However, the world’s largest percentage of the young generation resides in India. They are the ones with the majority of time spent surfing through the Internet to explore unique and trendy products that match their taste and fall perfectly under their budget. But one factor that decides the transaction between a merchant and buyer is trust, and Jooli helps build that!
To adapt to the new realism, merchants or brands will need to develop new online competencies to win the digital edge and guarantee a positive buyer experience, with everything from transmitting their value proposals in new ways online to understanding the power of video content and behind the scenes features.
As with the above statement, how to create an effective presence on Jooli to get noticed by the consumers, as shoppers go hunting for products on Jooli, you must run into them there. If you’ve been a merchant in a seasonal fruit business, the daily foot traffic is no longer available. But with Jooli, you are online, and customers are looking for quality products to purchase. So, to attract such a customer base, you need to have effective video content that offers shoppers a sense of genuine good.
In the Jooli space, there are several opportunities to follow to achieve that goal, and it continues to grow. First, you can launch with Jooli as a direct-to-consumer enterprise, driving consumers to your website where they can then understand your brand and make it to a decision to purchase. There are also opportunities to present huge consumers through this online set-up. Now, merchants and brands need to bring their goods in front of shoppers. The infrastructure of Jooli allows enormous numbers of consumers to discover products quickly.
The importance of strategy and actively creating trending content is a must-have in this competitive market. Jooli is emerging as the best solution to the changing behavior of social commerce. When brands struggle to rise and shine, especially small and medium-sized businesses, Jooli is a one-stop solution for any social commerce query.
The post Jooli is Navigating the Change to Social Commerce Landscape in India appeared first on ABC News Now.