Medical advertising is built on using video testimonials, clean branding, and 3D animation services by Altered State Productions for beauty and wellness brands.
A Fresh Approach to Health Ads
The home sanitation market has undergone a dramatic transformation, driven by heightened awareness of hygiene due to the 2020 pandemic. This surge in demand for sanitation products has created a saturated market where standing out requires a standout corporate video production company.
One of Altered State Production clients featured a state of the art sanitation device that offers a new approach to cleanliness. Utilizing advanced sanitation and 360-degree coverage, the handheld device redefines what it means to have a truly clean environment. But how do you introduce such a novel product to an already skeptical market?
Video Testimonials— A Prescription for Trust
Video reviews leverage genuine, relatable messaging to build trust and encourage potential customers to try a product or service. Viewers can find connections in their own struggles with certain health challenges and look to endorsements as a trusted guide.
Patient Testimonial Examples
If a patient endorses a product or service on screen, sharing their journey from chronic pain to relief, they emerge as the hero of the campaign. This strategy reflects real-life experiences, touching on universal emotions and health concerns.
A video review from a previous user offers authentic, relatable experiences that foster trust and motivate potential customers to explore new treatments.
Medical Marketing Testimonials
In an online world brimming with skepticism, particularly regarding new healthcare products, video testimonials serve as a bridge to authenticity. They counteract the prevalence of dubious claims and counterfeit products with genuine accounts of personal health battles and victories.
For instance, a dermatologist onscreen detailing a breakthrough skincare solution educates and inspires the viewer, while the patient testimonial connects with viewers facing similar health issues. Such testimonials, especially those featuring medical experts, use an ethos appeal to connect the viewer and the professional, enhancing the perceived reliability and effectiveness of the health solutions offered.
Ethos, an ancient Greek word meaning “character,” is a rhetorical technique that appeals to an audience’s ethics.
Marketers use this type of rhetoric in their advertising by demonstrating that experts are a trustworthy source of reliable information.
A Sparkling Clean Campaign
In the latest healthcare marketing campaign by Altered State Productions, a standout testimonial features a schoolteacher using sanitation products to ensure a safe classroom environment during the COVID-19 pandemic.
The video review spotlights the real-world use while effectively conveying the product’s benefits, making it relevant and compelling to its target audience—primarily women and mothers.
The choice of a mature, educated and nurturing woman, strikes a direct connection with parents and families, an audience that moves down the customer journey via emotional response.
Pathos is a Greek word meaning ‘experience’, and it is used in persuasive rhetoric as an appeal to the emotions and ideals of the audience and elicits feelings that already reside in them.
As a hero product that sanitizes and saves lives in the classroom, especially relating to their own child—the commercial product automatically passes Go and skips ahead of the customer map landing on ‘a must have device’.
3D Animation in Healthcare Advertising
Altered State Productions utilized their animation services for the B2C sanitation device with advanced technology. The healthcare agency handled the complete visualization process, from wireframe sketches to high-resolution renderings, applying polygonal modeling, UV mapping, and advanced shaders to produce realistic and detailed animations.
3D Rendering Service was crucial in their most recent video commercial for the e-commerce sanitation device, providing comprehensive views of the product components, technology, and scientific mechanisms that live-action footage couldn’t capture.
For doctors, scientists, engineers, and industry experts, this photorealism device’s functionality and innovations enhanced understanding and credibility. The 3D modeling asset significantly amplified the campaign’s impact, ensuring the advanced features were clearly communicated to both the medical community and consumers.
Healthcare Branding Studio
Visual elements and art direction plays a crucial role in the credibility of any health and wellness brand. The Art Director at Altered State matched the set design and wardrobe for the healthcare video commercial to correlate with the product packaging and branding guidelines.
The subject wore blue jeans and a white shirt with a lavender accent, aligning perfectly with the product’s colors of medical royal blue, light lavender, and polished white.
The teacher, dressed in practical clothing, including a button-up and blue jeans, was portrayed as an everyday person. This choice suggested that viewers could easily integrate these sanitation products into their routines. Her warm demeanor and straightforward discourse made her relatable, enhancing the testimonial’s impact.
The white shirt symbolized cleanliness and commitment to sanitation, while the lavender accent added a touch of calmness and tranquility. This subtle use of color reinforced the product’s core message and connected the testimonial subject’s positive experience with a sense of peace and well-being.
When all elements of medical marketing align seamlessly, viewers trust the message more easily, leading to higher engagement and increased conversions. In both business and video production, the true test might just be, about simply turning a skeptic into a believer.
About Altered State Productions
Altered State Productions is an award-winning Dallas video production company and healthcare marketing agency. To learn more visit Alteredstateprod.com
