Fulya Uygun leads Bowery Boost in a bold approach to performance marketing, focused on women-owned businesses.
E-commerce is a rapidly growing industry. According to reports by Research and Markets, the global e-commerce market was valued at $18.98 trillion in 2022 and is expected to expand to $47.73 trillion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.22% between 2022 and 2030.
But it’s just another facet of retail, which is truly one of the oldest professions in civilization. Sadly, today’s women face many of the same barriers and obstacles that their ancient counterparts did, namely limited access to capital, gender bias in business networks and leadership roles, and a persistent wage gap that affects their financial independence and capacity to invest in and grow their ventures.
“This shouldn’t be the case,” says Fulya Uygun, who immigrated from Turkey to found her digital marketing agency Bowery Boost. “And that’s exactly why I created my company. To level the playing field. To keep men accountable. And to empower women who want to start and run their businesses.”
Fulya’s New York City-based marketing firm recently celebrated 4 years in business, although Fulya herself has over 17 years honing her skills in the NYC market, aiding the development of e-commerce brands of varying sizes. Numerous women founders have approached her seeking assistance in expanding their brands. And that’s when she realized that she could support more founders through her agency instead of dedicating her efforts to just one brand at a time.
Since then, Bowery Boost has transcended traditional marketing paradigms to empower e-commerce businesses with groundbreaking strategies that drive unprecedented growth and return on investment (ROI).
And how do they do it? Fulya has thoroughly trained her team in her own mastery of data analytics. Now Bowery Boost has revolutionized the way e-commerce metrics are tracked, analyzed, and utilized for strategic decision-making. With the development and launch of a proprietary Shopify app, Bowery Boost has simplified the complex web of e-commerce analytics, so that brands can easily understand their performance across various metrics. This tool provides actionable insights into customer behavior, sales trends, and marketing efficiency. This allows businesses to make informed decisions that significantly enhance their growth trajectory.
Bowery Boost’s data-driven methodology extends beyond simple analytics to a sophisticated understanding of customer acquisition cost (CAC), cost per acquisition (CPA), and lifetime value (LTV). Diving deep into these metrics, the agency crafts bespoke strategies that optimize marketing spend and maximize ROI, so that each dollar invested works harder for their clients.
“Impactful marketing is as much an art as it is a science,” says Fulya. “We place a strong emphasis on creative strategy. We have an in-house creative solutions team, and we feel that our methods represent a paradigm shift in how ad creatives are conceived and executed in the e-commerce space.”
Bowery Boost’s team of creative experts works closely with clients to develop compelling content that resonates with target audiences across different platforms and stages of the customer journey. This collaborative process results in creative output that aligns with the brand’s identity and goals, and also leverages the unique characteristics of each advertising platform to maximize engagement and conversions.
“We also firmly believe in the power of multi-platform advertising, because we know that the digital landscape can be fragmented,” says Fulya. “We strategically use paid social, search ads, and out-of-home advertising, among other channels. This approach is tailored to the specific needs and objectives of each client.”
Whether it’s leveraging the dynamic visual appeal of Instagram, the search intent of Google, or the immersive experience of programmatic TV ads, Bowery Boost deploys a multi-faceted approach that lets brands capture and engage their target audience across every touchpoint.
As the digital marketing domain continues to evolve, Bowery Boost remains at the cutting edge. Fulya and her team are constantly exploring new technologies and strategies to stay ahead of the curve. The agency’s commitment to innovation means they’ll keep enhancing their service offerings; but in doing so, they’re also shaping the future of e-commerce. Through continuous learning, experimentation, and adaptation, Bowery Boost is ready to lead the next wave of advancements in performance marketing.
“Technology changes constantly,” Fulya affirms. “We’re well aware that we are working within a space that won’t look the same a year from now – even months from now. We’re flexible. We adapt. We pivot. You have to be ready to learn new skills at a moment’s notice in this field, but we embrace the challenge.”
And through it all, Bowery Boost keeps a keen focus on empowering women in starting, running, and optimizing their companies. The team has thorough knowledge of a huge variety of industries, and specializes in beauty, fashion, and wellness.
“Of course, we know women entrepreneurs can and should conquer every single industry,” Fulya affirms. “We are equipped to help them do just that, no matter what industry they represent. We’re here to be partners and advocates. We’ll help you grow – and help you stand out.”
Learn more: https://boweryboost.com/
