Over the past 14 years, ROI Media Works has grown in leaps and bounds, redefining success within the digital marketing industry. Founded by Krishna Lakkineni, known widely as VK, this company pushes the boundaries of what’s possible – and that has allowed it to grow from a startup to a dominant force in marketing.
But what sets this bold marketing company apart? Much of what makes ROI Media Works such a standout firm is the leadership of its founder. VK has delivered $90 million in lead volume for over 150 clients. When he founded ROI Media Works, he already had two successful startups under his belt, Snap QR (a NFC and VR based technology for automotive dealerships) and Buddie Golf (a golf booking app with real time foursomes and guaranteed low cost bookings).
VK has the rare ability to integrate technology with business. Throughout the COVID-19 pandemic, he produced the Live2Inspire talk show, amplifying voices of leadership and inspiration across major platforms. VK’s remarkable contributions have earned him the “Entrepreneur Of The Year” award, three Keystone awards, and recognition in the arts and communications with two Telly awards, two Quilly awards, and three Expy awards. As a motivational speaker and podcast guest, VK also dedicates time to mentoring startups and serving on nonprofit boards.
He founded ROI Media Works with a mission to transform the digital marketing landscape, using cutting-edge technology to drive unprecedented results for clients. In its early years, the company focused on core digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. The goal was to maximize clients’ return on investment (ROI) through targeted, data-driven marketing strategies.
Under VK’s leadership, the company quickly distinguished itself by delivering measurable results and generating significant lead volumes for its clients. Such early success was the result of VK’s thorough understanding of digital marketing dynamics and his ability to apply innovative solutions to complex challenges.
As digital marketing evolved, so did ROI Media Works. The company was among the first to recognize and harness the potential of emerging technologies such as artificial intelligence (AI), machine learning, and big data analytics. Novel tech became integral to the company’s approach, as it enabled more personalized and efficient marketing campaigns.
VK – demonstrating his knack for predicting future trends – integrated these technologies to propel ROI Media Works into new service areas, including AI-driven content creation, predictive analytics for marketing strategies, and advanced CRM implementations. The expansion broadened the company’s offerings, deepened its impact, and delivered even greater value to clients.
VK’s innovative strategies and outstanding results have resulted in ROI Media Works receiving numerous prestigious awards, including industry accolades for excellence in digital marketing and recognition for its contributions to technology and innovation. VK and his team are proud of generating $90 million in lead volume for its clients, a figure that speaks volumes about the efficacy of ROI Media Works’ strategies and the trust that businesses place in the company.
As he is passionate about continuous growth, VK has charted an ambitious course for ROI Media Works. He plans to double the company’s client base and increase its annual revenue by 150% over the next five years. To achieve these goals, VK plans to actively push into new territories, both technologically and geographically.
That means continuing his pursuit of emerging technologies, such as blockchain for ad transparency and augmented reality (AR)/virtual reality (VR) for immersive marketing experiences. VK plans to utilize these technologies to offer clients innovative ways to engage with their audiences.
He’s also planning to expand the company’s footprint into emerging markets, where digital marketing is poised for explosive growth. VK feels that tapping into these new economies will allow ROI Media Works to bring its proven strategies and novel solutions to a broader audience, and further solidify its position as a global leader in digital marketing.
Bold goals, to be sure – but VK is determined to pave the way to a more digitally enhanced future in marketing. He is a respected thought leader and sought-after public speaker, and was even chosen to give a TED Talk discussing global poverty. And this is another area where VK stands out – yes, he’s experienced financial success. But he is also committed to giving back.
VK – who was himself once an underprivileged child – transcended his humble beginnings to become the successful businessman he is today. Now, he is dedicated to a mission of inspiring and transforming the lives of one million children. In his TED Talk, VK shared his conviction that everyone is born with equal rights to pursue their dreams. He discussed the collective responsibility of society to lead change and provide support for its younger members. His presentation was a call to action for societal transformation to uplift children everywhere.
And that truly is the difference between VK and ROI Media Works and the competition. It’s all about driving real, sustainable change, not just for the bottom line, but for the betterment of society. VK is a visionary leader capable of driving success in business; he can anticipate market trends and adapt strategies accordingly; and he’s not afraid to keep learning and growing.
But his desire for global change is what truly inspires him. VK uses his business success to help fund charitable initiatives so that every child born into poverty has the chance to get themselves out – just like he once did. And that’s how he is setting new standards for the digital marketing industry, keeping his clients happy and backing up everything he does by a desire to make the world a better place.
Learn more: https://lakkineni.com/
ROI Media Works: https://roimediaworks.ca/
TED Talk: https://www.ted.com/talks/v_krishna_lakkineni_hope_for_one_million_kids
